Take Time for Strategy

December 15, 2010

Filed under: Planning,Year end — Luis A. Martinez @

When was the last time that you worked on your business?  Not in your business.  On your business.  Oh, you don’t have a business?  Well, if you don’t have a business, just pretend that you are the business.

Have you been passed over for a promotion?  Did you fail to close that big deal?  Have you been three times a finalist after the interviews, but first runner up?  It’s time for strategy.Many readers will be making New Year’s resolutions.   That’s okay. I’m sure you can sit down with a cup of coffee and come up with a half a dozen New Year’s resolutions – but wait, there’s more.  (more…)

Don’t Lift !

December 1, 2010

Filed under: Personal branding,Social media — Tags: , , , , — Luis A. Martinez @

In sports car racing when we talk about “lifting” we mean lifting your foot off the gas pedal just before braking for a corner. The opposite of lifting is going flat out, pedal-to-the-metal (where the accelerator pedal is pinned to the metal floor). This topic is about the propensity many of us have of “lifting” during the month of December.

If you are unemployed or self-employed looking for your next potential customer you may be tempted to have these thoughts, “Well, I think that companies are winding down for the year; they are taking it easy, cruising towards the holidays, so I’ll just kick back and wait for the new year.” Isn’t that what we say to ourselves? Isn’t that what we tell our spouses and friends? Big mistake.

December is not the time to lift. Here’s why:  (more…)

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