The Author

Luis A. Martinez, M.Ed.
Gran Altura, Inc.
Senior Professional Human Resources
Certified Compensation Professional

Luis Martínez has been coach and advisor to leaders and executives for many years. Most recently, Luis was a Human Resources Consultant in Xerox Corp.

While in Xerox, Luis directed a global human resources team for Xerox Worldwide Manufacturing, with facilities in the U.S., Latin America, Europe and Asia.

Prior to Xerox, Luis was Senior Vice President for Human Resources at Lehigh Valley Hospital, the largest acute care hospital in Pennsylvania. 

At Exide Corporation, Luis was Corporate Director of Human Resources. 

He started his career in Human Resources as Manager of Project Leaders at The Hay Group, a prestigious compensation and benefits global consulting firm. 


Luis earned a B.A. in Psychology and M.Ed. in Counseling from the University of Delaware. He also earned certification as a Senior Professional in Human Resources (SPHR) and as a Certified Compensation Professional (CCP).

Todo lo que hago en inglés, lo puedo hacer igualmente en español.




"Courage is being scared to death and saddling up anyway."

— John Wayne

"Luis, I wanted to let you know it finally happened.  I was hired by [a prominent law firm] as the manager of their collection division.  I will be focusing to start with on operations and move into the sales side of the business.  After spending a year on the outside, it was a nice feeling to 'go to work'.  Thanks for all your help and guidance during this process.  You were a great voice of reason during some difficult times for me.  Your positive approach to daily issues always left me encouraged and realizing I can find a new career.  I'm excited to be there and I feel I will have the opportunity to manage and grow the division as if it were mine.  As I have mentioned to you before, I feel blessed to have landed this position."  
— Tim Harris, Rochester, NY

"Luis, I'm just writing to let you know that I found a new job working for the largest bakery supplier in the world.  The match was perfect for Holly and me.  With this company came a big raise, profit sharing, medical benefits, car (all gas, insurance and maintenance) and nice 401(k) retirement account.  I want to thank you for all your help and the push I needed to get out of my last dead-end job.  This new job will grow as I do, allowing me to keep up with our financial demands and enjoy what I do best along the way. Holly and I continue to tell our friends – you have helped many lives and families more than you will ever know!  Thanks again."
— Michael and Holly Malley, Webster, NY

"Luis Martinez is someone you can count on, every time. Whether your in need professional advice, guidance on a business strategy or someone who can help you untangle some of your most complex challenges, Luis has the ability to bring a resoundingly clear, objective point of view. And he does it with a great appreciation of who you are, what you want for your life and where you want to go."
— Lori Koomen, Webster, NY

"Hi Luis, Thanks for all of your guidance and advice.  All of the people I've met since becoming unemployed you have helped to shape my choices, and ultimately helped me to land this dream job.  It's perfectly suited for my skill set, the salary is more than fair, it's close to home - and the company is progressive, healthy, and really cool! I'm really excited and looking forward to the challenge! Keep up your good work.  I'm not sure you realize what a gift it has been to have made your acquaintance.  Thank you!"
— Laura Evans, Victor, NY

"You've changed my life! You made me put me first, and no one has ever made me put me first.  No one ever asked me – "And what do YOU want for yourself?"  I'm getting rid of all the people who were hanging on me, feeding off me, sucking me dry.  But you, Luis – you get to stay in my inner circle."
— Rachelle Evans, after she dumped a horrible employer, followed every step of this Personal Value Proposition process and landed a targeted position in Phoenix, AZ


— Michael Van Ingen, Cornell Graduate, on the simplicity of this process.

" Luis:
Things are going extremely well and very busy. 
I just had my final interview with [financial enterprise], and I got the job!  Thanks again for all of your advice and suggestions.  Your services were well worth the investment!  You paid for yourself by helping me get severance and unemployment back.  Regards, Jean "

— Jean Arrowsmith, Financial Consultant

Gran Altura. Career coaching and mentoring resource center in Rochester, NY

© Gran Altura, Inc., 2010 | PO Box 242 | Pittsford, New York 14534